I've tried many of lipsticks with every color you could think of, but none seemed to be the ideal shade for me--some were too red/ orange/pink. However, Lancôme changed the game for me, wearing their lipsticks brightens me up, allowing me to wear a vibrant pink, a bold red, or a lively orange that always complements my look. I've bought several of their shades, they're perfect for me. I can't express enough how much I love them!